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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Paul Smith
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Encyclopedia of Strategic Management: Marketing Communications
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Paul Smith

This book, forming Volume 5 of the Encyclopedia of Strategic Management series, explores modern frameworks and practical strategies in marketing communications. It focuses on new ways to design, plan, and integrate promotional channels and communications tools—including advertising, direct marketing, public relations, and sales promotion—into a unified strategic management strategy to build…

Edisi
Edisi Pertama
ISBN/ISSN
81-242-0269-9
Deskripsi Fisik
24 cm, xii + 300 hlm, -
Judul Seri
New Always to Build and Integrate Communications
No. Panggil
658.4503 SMI e