This book outlines the fundamental shifts in the business landscape driven by technology, digital transformation, and shifting consumer behavior. Mitch Joel provides practical strategies for business leaders and professionals to adapt, reboot their careers, and succeed in a connected digital economy.
Buku kasus yang membahas berbagai isu, tantangan, strategi, dan penerapan electronic commerce/e-commerce dalam lingkungan bisnis, dengan contoh kasus yang berkaitan dengan perusahaan dan aktivitas bisnis berbasis internet.