Encyclopedia of Strategic Management: Marketing Communications

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Encyclopedia of Strategic Management: Marketing Communications

Paul Smith - Nama Orang;

This book, forming Volume 5 of the Encyclopedia of Strategic Management series, explores modern frameworks and practical strategies in marketing communications. It focuses on new ways to design, plan, and integrate promotional channels and communications tools—including advertising, direct marketing, public relations, and sales promotion—into a unified strategic management strategy to build brand equity and strengthen corporate identity.

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AL-RF00115-2026-0000

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Judul Seri: New Always to Build and Integrate Communications
No. Panggil: 658.4503 SMI e
Penerbit: New Delhi : Crest Publishing House., 2002
Deskripsi Fisik: 24 cm, xii + 300 hlm, -
Bahasa: English
ISBN/ISSN: 81-242-0269-9
Klasifikasi: 658.802
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Edisi Pertama
Subjek: Strategic management
Marketing communications
Integrated marketing communications
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Smith, Paul; Berry, Chris; Pulford, Alan

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