Gaya APA

Markides, C, C. (2008). Game-changing strategies : how to create new market space in established industries by breaking the rules (1). San Francisco, California: Jossey-Bass.

Gaya MLA

Markides, Constantinos, C.. "Game-changing strategies : how to create new market space in established industries by breaking the rules". 1 San Francisco, California: Jossey-Bass, 2008. Text.